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Wednesday, September 23
 

2:00pm EDT

Registration (Lobby)
Pick up your registration materials and meet other attendees.

Wednesday September 23, 2020 2:00pm - 6:30pm EDT
Lobby
  Lobby

5:00pm EDT

VIP Guest Reception
A reception for Industry Guests so that they can meet and get acquainted with each other and the NINC Board. By invitation only, please. Will be on the South Lawn.

Wednesday September 23, 2020 5:00pm - 6:00pm EDT
South Lawn

6:30pm EDT

All Attendee Orientation
Get up to speed on the changes to this conference with respect to policies, procedures, social distancing and more. 

Wednesday September 23, 2020 6:30pm - 7:00pm EDT
Tarpon & Sawyer Key

6:59pm EDT

Thanks to BookBub for sponsoring tonight's Welcome Reception
Our thanks to BookBub for their sponsorship of our Welcome Reception tonight. Learn more about BookBub

Wednesday September 23, 2020 6:59pm - 9:00pm EDT
Sponsorship

7:00pm EDT

Welcome Reception
Join us at a Welcome Reception for all attendees and guests. Eat, greet and mingle.

Speakers
avatar for Tawdra Kandle

Tawdra Kandle

President, NINC
Tawdra Kandle is programming chair and 2020 interim President of Novelists, Inc.In her life as an author, Tawdra writes romance, in just about all its forms. She loves unlikely pairings, strong women, sexy guys, hot love scenes and just enough conflict to make it interesting. Her... Read More →


Wednesday September 23, 2020 7:00pm - 8:15pm EDT
Courtyard (weather permitting)
  Courtyard

8:15pm EDT

NINC After Dark
Join us at NINC After Dark (formerly Night Owls and Nightclub) for a cocktail and to meet up with your fellow attendees. We will also be having genre roundtable discussions.


Wednesday September 23, 2020 8:15pm - 10:00pm EDT
Courtyard (weather permitting)
 
Thursday, September 24
 

9:00am EDT

Networking Time
This time is set aside for informal meetups and networking in the location of your choice. 

Thursday September 24, 2020 9:00am - 9:45am EDT
Lobby
  Non-workshop

9:00am EDT

Registration/Help Desk (Lobby)
Pick up your registration materials and meet other attendees.

Thursday September 24, 2020 9:00am - 10:00am EDT
Lobby
  Lobby

10:00am EDT

What’s New in Vellum (Virtual)
Hear about new features introduced in Vellum! Learn how to create internal links to direct readers through your ebook, how to credit chapter authors in an anthology, and how to take artwork to the edge of the page. We’ll discuss how Vellum will adapt to coming changes on the Mac, and will include time for Q & A.

Speakers
avatar for Brad West

Brad West

Vellum
Brad West is one of the creators of Vellum, which has been used by thousands of authors to create beautiful books.


Thursday September 24, 2020 10:00am - 11:00am EDT
Long Key

10:00am EDT

The Psychology of Fandom (Virtual) 2 Hour Masterclass
Building a strong fanbase is an important element of a successful author career. In this special Master Class Session, Dr. Jennifer Barnes, one of the world's leading experts on the cognitive science of fiction and the imagination, will offer a 360-view of how writers can use the psychology of fandom to write fandom-enabling books, attract and energize fans, and cultivate a creative culture around their works.

Speakers
avatar for Jennifer Lynn Barnes

Jennifer Lynn Barnes

Author and professor Jennifer Barnes has a Ph.D. in psychology from Yale and currently works at the University of Oklahoma, where she is one of the world’s foremost experts on the cognitive science of fiction and the psychology of fandom. Jennifer is a Fulbright Scholar, emeritus... Read More →


Thursday September 24, 2020 10:00am - 12:00pm EDT
Tarpon & Sawyer Key

12:00pm EDT

Thursday Lunch, sponsored by Kobo Writing Life
Lunch is sponsored by Kobo Writing Life. Our thanks to them!  In the Courtyard, weather permitting.
Learn more about Kobo Writing Life.

Thursday September 24, 2020 12:00pm - 1:30pm EDT
Courtyard and Banyon Breezeway

1:30pm EDT

Expand your Readership with Kindle Direct Publishing (Virtual)
During this presentation, a member of the Kindle Direct Publishing team will discuss best practices on how to identify categories and keywords to increase traffic and use metadata to create a strong detail page that impacts conversion to sales.

Speakers
avatar for Tricia Gallagher

Tricia Gallagher

Amazon: Kindle Direct Publishing
For the past 5 years, Tricia has moved around Amazon’s books teams learning the business so she can share it with authors. Prior to coming to Amazon, she worked as a graphic artist, project manager, and educator. She is privileged to take her prior knowledge to help authors make... Read More →


Thursday September 24, 2020 1:30pm - 2:30pm EDT
Long Key

1:30pm EDT

Market, Data and Trends: Does the book market need a vaccine or not? (Virtual)
Imagine you could cut through the results of hundreds of thousands of books to see what is happening in the market and what marketing strategies seem to work better than others. This session explores how the 2020 pandemic has impacted book markets, its various genres, and what authors and publishers can learn from it. Alex will also provide an update on longer-term market developments and trend spotting. Don't worry if you are not a numbers person. Alex has a unique talent to convey seemingly complex matters in an easy-to-understand and fun manner that lets you walk home with actionable insights.

Speakers
avatar for Alex Newton

Alex Newton

Alex Newton is the founder of K-lytics.com, a leading provider of book market research. His Genre Reports and Amazon category performance database have brought the power of "Big Data" to the indie publishing world. Alex's research from analyzing millions of books over the last five... Read More →


Thursday September 24, 2020 1:30pm - 2:30pm EDT
Tarpon & Sawyer Key

2:15pm EDT

Thanks to SPF for sponsoring our Sched App!
Thanks to Mark Dawson and SPF for sponsoring our Sched App!


Thursday September 24, 2020 2:15pm - 5:00pm EDT
Sponsorship

3:00pm EDT

Look. Listen. Subscribe. How to take your Kobo Sales to the Next Level (Virtual)
2020 has been a big year in publishing and we’re here to tell you behind-the-scenes stats from the most globally focused retailer, Kobo. Learn the latest strategies for growing your wide independent publishing business. Are you still hesitant to delve into subscriptions? Well we don’t think you should be. With the expansion of Kobo’s subscription programs in both eBooks and audiobooks, we’ll outline the reasons why you might be missing readers by opting out of these non-exclusive opportunities.


Speakers
avatar for Tara Cremin

Tara Cremin

Kobo
Tara is responsible for the overall author experience on Kobo Writing Life (KWL), from optimizing current features to looking for new avenues of growth. As a subject matter expert in all aspects of indie publishing, her aim is to make KWL the greatest and most user-friendly self-publishing... Read More →


Thursday September 24, 2020 3:00pm - 4:00pm EDT
Long Key

3:00pm EDT

Decoding the Secrets of a Bestseller
A bestseller isn’t born, it’s carefully created through sharp plotting, strong and varied characters, perfect pacing and intelligent edits. In this live event, New York Times bestselling author and Authors AI president Alessandra Torre will dissect 4 blockbuster novels and reveal the common elements that made them successful - and how you can find and cultivate those same traits in your next book.

Speakers
avatar for Alessandra Torre

Alessandra Torre

Alessandra Torre is an award-winning New York Times bestselling author and the president of Authors A.I. She’s written more than 20 romance and suspense novels. Three of her books have been optioned for film, and her books have been translated into 10 different languages in more... Read More →


Thursday September 24, 2020 3:00pm - 4:00pm EDT
Tarpon & Sawyer Key

4:30pm EDT

Self-Publishing: The Evolution will be Digital (Virtual)
The industry-leading team from Draft2Digital looks back at the impact 2020 has had on self-publishing, and offers some strategies for authors to seize new opportunities emerging from the evolution of the industry.

Speakers
avatar for Mark LeFebvre

Mark LeFebvre

Draft2Digital
Mark’s experience in publishing and bookselling spans more than three decades and includes creating Kobo Writing Life for Rakuten Kobo, Inc, running one of the world’s first Espresso Book Machine (POD) operations at McMaster University, and President of the Canadian Booksellers... Read More →
avatar for Kevin Tumlinson

Kevin Tumlinson

Draft2Digital
Kevin Tumlinson is a bestselling and award-winning thriller author, Director of Marketing for Draft2Digital, and Host of the Wordslinger Podcast. He has worked with thousands of authors worldwide, from newcomers to seasons pros, to empower them in building and growing a successful... Read More →


Thursday September 24, 2020 4:30pm - 5:30pm EDT
Long Key

4:30pm EDT

Book Brush Tutorial: Popular Features & Hidden Gems
Whether you have never used Book Brush or have been a user for many years, you can learn something from this workshop. In this live session, we will cover how to best use the most popular features and some "hidden gem" features that you can use to start creating more unique and attention-grabbing images. We will also cover the newest features and answer questions from the audience. Bring your laptop and walk away with a graphic you can use!

Speakers
avatar for Corey Alderin

Corey Alderin

Book Brush
Corey is the lead developer and co-founder at Book Brush. He is responsible for making the user experience exceptional, implementing new features that authors love, and making it easy for authors to create great graphics.  He has been developing websites for 10 years and enjoys the... Read More →


Thursday September 24, 2020 4:30pm - 5:30pm EDT
Tarpon & Sawyer Key

5:15pm EDT

Thursday Dinner on Your Own
Thursday September 24, 2020 5:15pm - 7:00pm EDT
Various

6:59pm EDT

Thursday's NINC After Dark is sponsored by Vellum
Tonight's NINC After Dark (formerly Night Owls and Night Club) is sponsored by Vellum. Come to the courtyard to exchange ideas over a cocktail (or two)! Learn more about Vellum.

(formerly Night Owls and Night Club)

Location: Courtyard
Bar Open: 7-10pm

Roundtable Discussions: 7:30 - 9pm
  • Becoming a Pantser Who Plots
  • Building a Brand
  • Creating and Launching a New Genre
  • Teasers and Promo Graphics
  • Choose Your Own Topic: General Discussion of Marketing or Craft


Thursday September 24, 2020 6:59pm - 10:00pm EDT
Courtyard (weather permitting)
 
Friday, September 25
 

9:00am EDT

Registration/Help Desk (Lobby)
Pick up your registration materials and meet other attendees.

Friday September 25, 2020 9:00am - 10:00am EDT
Lobby
  Lobby

9:00am EDT

Networking Time
This time is set aside for informal meetups and networking in the location of your choice.

Friday September 25, 2020 9:00am - 10:00am EDT
Lobby
  Non-workshop

10:00am EDT

Optimizing your author website for search engines and users (Virtual)
In this presentation, Optimizing your author website for search engines and users, Debra Lanning, founder and creative director of LaLa Projects will review a few professional author websites that she has had the privilege of working on. She will share fundamental SEO terms, what they mean, how they were applied to client websites, and how they can be applied to your website.  She will also touch on the concept of schema markup and how it is applied to websites.  Lastly, she will discuss a strategic approach to page building, review more website terms, and look at some real life examples of how this is achieved.

This will be a great workshop for authors looking for ways to improve their website.


Speakers
avatar for Debra Lanning

Debra Lanning

LaLa Projects
Bringing big visions to life comes naturally to founder and creative director Debra Lanning. She delivers creative solutions and fully integrated brand plans. Debra’s keen sense of the tools that developers use helps her create designs tailored to the client’s unique system. Her... Read More →


Friday September 25, 2020 10:00am - 11:00am EDT
Long Key

10:00am EDT

Advanced Email Marketing
Make your emails work harder and smarter. This advanced workshop will teach how to increase open rates, clicks, conversions, and book sales.

Speakers
avatar for Alessandra Torre

Alessandra Torre

Alessandra Torre is an award-winning New York Times bestselling author and the president of Authors A.I. She’s written more than 20 romance and suspense novels. Three of her books have been optioned for film, and her books have been translated into 10 different languages in more... Read More →


Friday September 25, 2020 10:00am - 11:00am EDT
Tarpon & Sawyer Key

11:30am EDT

The Popularity Effect
What’s the difference between a book that sells 3000 copies in one day (and none for the rest of the month), and a book that sells 100 copies a day for a month? Hint: the answer involves Amazon’s ABSR, its structure and the popularity effect of sales. Dave Chesson will discuss this phenomenon to help authors understand what it means and how to make it happen for their books.

Speakers
avatar for Dave Chesson

Dave Chesson

Kindlepreneur.com
Dave Chesson is the creator of Kindlepreneur.com, a website devoted to teaching advanced book Marketing which even Amazon KDP acknowledges as one of the best by telling users to “Gain insight from Kindlepreneur on how you can optimize marketing for your books.” Having worked with... Read More →


Friday September 25, 2020 11:30am - 12:30pm EDT
Tarpon & Sawyer Key

12:30pm EDT

Friday Lunch, sponsored by Draft2Digital (D2D)
Much thanks to Draft2Digital (D2D) for sponsoring today's lunch! Learn more about them here.

Friday September 25, 2020 12:30pm - 2:00pm EDT
Courtyard and Banyon Breezeway

2:00pm EDT

BookBub Q&A (Virtual)
Come to this Q&A session with BookBub to get all your questions answered!

Speakers
avatar for Audrey Derobert

Audrey Derobert

BookBub
Audrey Derobert is an Account Manager on the Partner Relations team at BookBub, which provides support, education, and guidance to author and publisher partners around how to effectively use BookBub's suite of marketing tools. She works closely with independent authors and small publishers... Read More →



Friday September 25, 2020 2:00pm - 3:00pm EDT
Long Key

2:00pm EDT

How to Launch a Bestseller (Virtual)
Are your new releases reaching more readers than your last one? Visibility and marketing in the book world are constantly evolving. Find out what’s working now to make the most of your time and money. This workshop includes specific launch strategies for a real book release including advertising, packaging, and viral marketing strategies to make a book launch bigger. This workshop is designed for authors with an established platform who are looking to grow in 2021.

Speakers
avatar for Skye Warren

Skye Warren

Skye Warren is the New York Times bestselling author of dangerous romance with over one million books sold. Her author business started as a five-figure struggle with long hours and a constant fear she wouldn’t make enough to pay the mortgage. Investing in marketing and advertising... Read More →


Friday September 25, 2020 2:00pm - 3:00pm EDT
Tarpon & Sawyer Key

2:00pm EDT

Thanks to SPF for sponsoring our Sched App!
Thanks to Mark Dawson and SPF for sponsoring our Sched App!


Friday September 25, 2020 2:00pm - 5:15pm EDT
Sponsorship

3:30pm EDT

Amazon Advertising For Authors (Virtual)
During this presentation, a member of the Amazon Advertising publishing team will delve into the advertising products that authors can leverage to expand their readership on Amazon. By correctly utilizing Sponsored Ads or Managed Display products, participants will leave with a better understanding of how Amazon Advertising operates.

Speakers
avatar for Eli Brewer

Eli Brewer

Amazon: Kindle Direct Publishing
Eli has been an Account Executive at Amazon Advertising for over 3 years, with over half that time spent in the publishing space working with KDP authors and large publishing houses.


Friday September 25, 2020 3:30pm - 4:30pm EDT
Long Key

3:30pm EDT

Stuck, Blocked, and Burned Out: A Writer's Guide to 2020 (Virtual)
Writing less than you had planned in 2020? Wondering why the words aren't coming? Stuck or stalled in big decisions right now? You need to come to this hour-long workshop on the impact of stress on the writer's brain. Success coach and author Becca Syme will tackle the difference between blocks and burnout, the influence of stress and struggle on the writing psyche, and how to get things done when it feels like you just can't.

Speakers
avatar for Becca Syme

Becca Syme

Becca Syme has coached 2500+ authors and creatives through her Write Better-Faster and Strengths for Writers programs: six- and seven-figure authors, major award winners, midlisters, and new authors alike. She holds master's degree in transformational leadership and has been a success... Read More →


Friday September 25, 2020 3:30pm - 4:30pm EDT
Tarpon & Sawyer Key

4:30pm EDT

Discussing the day's takeaways
A general audience discussion of the day's takeaways.

Friday September 25, 2020 4:30pm - 5:30pm EDT
Tarpon & Sawyer Key

5:15pm EDT

Friday Dinner on Your Own
Friday September 25, 2020 5:15pm - 7:00pm EDT
Various

7:00pm EDT

NINC After Dark
Come to the courtyard to exchange ideas over a cocktail (or two)!
(formerly Night Owls and Night Club)

Location: Courtyard
Bar Open: 7-10pm

Roundtable Discussions: 7:30 - 9pm
  • The Business of Authoring
  • Newsletters (content and innovations)
  • Research
  • Choose Your Own Topic: General Discussion of Marketing or Craft


Friday September 25, 2020 7:00pm - 10:00pm EDT
Courtyard (weather permitting)
 
Saturday, September 26
 

9:00am EDT

Networking Time
This time is set aside for informal meetups and networking in the location of your choice. 

Saturday September 26, 2020 9:00am - 10:00am EDT
Lobby
  Non-workshop

10:00am EDT

Success Metrics and the Elusive Why: 2 Hour Masterclass (Virtual)
There is more than one path to success, and knowing which path you should take is the question we’re all asking. In this presentation, success coach and author Becca Syme will unpack common success metrics for authors based on real results of real successful authors. {This is a two-hour long session with one five-minute break.}

Speakers
avatar for Becca Syme

Becca Syme

Becca Syme has coached 2500+ authors and creatives through her Write Better-Faster and Strengths for Writers programs: six- and seven-figure authors, major award winners, midlisters, and new authors alike. She holds master's degree in transformational leadership and has been a success... Read More →


Saturday September 26, 2020 10:00am - 12:00pm EDT
Tarpon & Sawyer Key

12:30pm EDT

Saturday Lunch on Your Own
Meal on your own. 

Saturday September 26, 2020 12:30pm - 2:00pm EDT
Various

2:00pm EDT

Mastering Amazon's A9 Algorithm and Your Book's Rankings in the Market
Ever wonder why Amazon shows someone else's book over yours in the search results? Or why you can't seem to be found for a keyword you've targeted? In this session, we'll take a deep dive into Amazon's A9 algorithm, how it functions, and how you can make simple changes to control your book's discoverability...and no, this isn't about keyword stuffing or hacking the system.

Speakers
avatar for Dave Chesson

Dave Chesson

Kindlepreneur.com
Dave Chesson is the creator of Kindlepreneur.com, a website devoted to teaching advanced book Marketing which even Amazon KDP acknowledges as one of the best by telling users to “Gain insight from Kindlepreneur on how you can optimize marketing for your books.” Having worked with... Read More →


Saturday September 26, 2020 2:00pm - 3:00pm EDT
Tarpon & Sawyer Key

3:30pm EDT

Annual General Meeting (30 minutes)
The Annual General Meeting (NINC Members Only)

Speakers
avatar for Tawdra Kandle

Tawdra Kandle

President, NINC
Tawdra Kandle is programming chair and 2020 interim President of Novelists, Inc.In her life as an author, Tawdra writes romance, in just about all its forms. She loves unlikely pairings, strong women, sexy guys, hot love scenes and just enough conflict to make it interesting. Her... Read More →


Saturday September 26, 2020 3:30pm - 4:00pm EDT
Tarpon & Sawyer Key

7:00pm EDT

Saturday Beachside Blowout Buffet
Saturday September 26, 2020 7:00pm - 9:00pm EDT
Breckenridge Deck North
  Meals
 
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